John Peterson, AIA, Founder & President, conceived of and established Public Architecture in 2002. John served as Chair of the board of directors until October 2008, when he became a fulltime member of the Public Architecture staff. John serves as the chief spokesperson and strategist for Public Architecture as well as design director and a member of the board of directors. 

John maintains a small private architectural practice, Peterson Architects, which for over 15 years has dedicated an extraordinary amount of time to pro bono work, serving arts institutions, city agencies, community development corporations, nonprofit organizations, and social service agencies.

John has been appointed by Mayor Gavin Newsom to both the San Francisco Green Vision Council and Open Space Task Force. He is also an elected member of the South of Market Business Association board of directors as well as past chair and a current member of the Urban Solutions board of directors. 



John is the recipient of numerous awards, including the Nice Modernist award from Dwell magazine, the Jefferson Award for Public Service, numerous citations from all levels of the AIA, as well as the 2009 Designer of the Year award jointly with Executive Director John Cary. John earned his Bachelor of Fine Arts and Bachelor of Architecture from the Rhode Island School of Design. During the 2005-2006 academic year, he was a Loeb Fellow at the Harvard Graduate School of Design.

Talley Goodson serves as President and CEO of 3form Inc. Under Goodson’s leadership, the company has grown from $3 million in 2002 to over $65 million in 2007. Over the last 4 years, 3form has emerged as a leading national and international designer materials company, winning numerous industry awards and acclaim for its accomplishments in environmental stewardship. 3form currently employs over 400 people.

Prior to joining 3form, Goodson held several senior management roles with FreeMarkets Inc., a fast-growing technology company based in Pittsburgh, PA.

Goodson also spent 5 years with Mckinsey & Company, a leading management consulting company focused on strategy, operations, and energy.

Goodson holds an MBA from the Wharton School of the University of Pennsylvania and a degree in Mathematics from Brigham Young University. Goodson is married with 4 children, enjoys outdoor activities and the arts, and supports various causes related to environmental stewardship.

Holly Carter is a Regional Vice President for Shaw Contract Group, a division of Shaw Industries and subsidiary of Berkshire Hathaway Inc. with a territory covering Southern California. After spending over 25 years in the commercial interior design and furniture industry, Carter joined Shaw Contract Group to further her passion for sustainable design. As a Regional Vice President, she directs the activities of ten sales representatives who target both corporate and institutional markets. In this environment, she can share her passion and experience within a high-achieving team setting.

In 1984, Holly graduated from the Art Institute of Houston with a degree in interior design. She supports the efforts of the Southern California Chapter of IIDA and other industry organizations.

Jon Strassner, LEED AP is the Director of Humanscale’s A&D Division. A graduate of the University of Connecticut, Strassner joined Humanscale in 1996. Since then, he has played an active role in the company’s evolution into an industry leader in ergonomics and workstation functionality. Strassner started, built, and developed Humanscale’s Canadian sales division, where he participated in training hundreds of industry professionals in workstation ergonomics and functionality.

Strassner has completed every stage of Humanscale’s training program and participated in a number of CEU credited seminars by Dr. Alan Hedge, professor of Human Factors and Engineering, at Cornell University. Strassner has attended seminars at Harvard University’s Graduate Design Program for Executive Education, including Dr. Francis Duffy’s “The Business Case For Design” and Gregory Beck’s “Experience Architecture.”

As a LEED Accredited Professional, Strassner worked with USGBC to implement a comprehensive ergonomics program within their new headquarters and he currently consults with design firms to do the same. Strassner managed the LEED certification of four Humanscale showrooms in Atlanta, Toronto, New York and Philadelphia, which was the first Humanscale showroom office to achieve LEED Silver Certification. Strassner supports many other Humanscale environmental initiatives, such the formation the Humanscale Environmental Board and the development of an objective life cycle assessment process. Additionally, Strassner created the Humanscale Design Smart Seminar Series to educate design students and practitioners.

Strassner’s articles have been published in Contract, Loftlife, and Humanscale’s Design at Work.

Kimbrely Matsoukas is the Sustainability Manager at Bentley Prince Street and a LEED Accredited Professional. In this role, she manages the company’s programs on internal waste elimination (QUEST), end-of-life reclamation (ReEntry™), and climate-neutral products (Cool Carpet™). Additionally, she is responsible for producing internal and external sustainability reports, including the annual greenhouse gas (GHG) inventory, organizing community projects, and communicating Bentley Prince Street’s sustainability programs, both internally and externally.

Kim speaks on a variety of sustainability topics to trade associations, nonprofits, corporate, and academic groups, including LEED certification with the United States Green Building Council (USGBC), energy efficiency, and sustainable living.

Kimbrely was the Project Manager for Bentley Prince Street’s LEED-EB Silver certification and presented on the process at Greenbuild 2007. Recently, Kim was on a panel discussing end-use energy efficiency at the UN Framework Convention on Climate Change in Bali, Indonesia.

Kimbrely received her B.A. in Biology and Hispanic Language and Literature from Boston University and her Master of Environmental Science and Management (MESM) from the Donald Bren School of Environmental Science and Management at the University of California, Santa Barbara.

After 20 plus years with InterfaceFlor, Amyʼs life has been filled with a whirlwind tour of duties such as Sales Manager in London covering the UK, Atlanta Territory Manager, Los Angeles Territory Manager, and National Sales Training Manager. However, Amyʼs true passion and current role with InterfaceFlor is her research and public speaking on the “dynamics of generational differences in todayʼs workplace.” Her responsibilities of sharing this invaluable research with communities, organizations worldwide, and InterfaceFlorʼs Global Associates fall under her companyʼs Social Sustainability endeavors. Her current research for the past three years has been focused on the dynamics of having four generations in the workforce for the first time in modern society. This dynamic has caused a clash of generational views and a lack of understanding, clear communication and a cohesive teamwork approach in all industries. Through her research, Amy has discovered that any problems the generations may have are not rooted in a lack of communication but rather in a lack of understanding of generational differences, behavior, communication styles and perspectives. As a certified Gallup Strengths Coach, Amyʼs gift is in bridging the generational gap by helping others discover their natural God given talents, matching their talents with the appropriate role, and then dissolving generational differences by leveraging team talents of all ages. Amy refers to this role simply as “Investing in Human Capital.”